Monday, August 29, 2011

HIRING: Marketing Coordinator

At Craigslist:

We need a Marketing Coordinator to keep track of all our leads, follow up, initiate sales, back up our administrative team, and do whatever it takes for us to achieve our global potential. We seek a serious and responsible, but fun and creative, individual for 25-40 hours/week (M-F every day) who can be counted on to deliver solid results to our sales team. NOTE: WE WILL BE OUT OF COUNTRY FOR 2 WEEKS IN SEPT SO YOU MAY NOT HEAR FROM US RIGHT AWAY.

Duties and Responsibilities:
  • Assisting Owners in coordinating various integrated communication and marketing activities
  • Coordinating a wide range of marketing communications
  • Developing and maintaining sales proposals and collateral, desktop publishing, newsletters, brochures, and many other materials related to marketing
  • Supervising the production or implementation of marketing materials
  • Executing a wide variety of details that involve email campaigns, outbound calls, trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans
  • Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications
  • Developing standardized presentations, sales scripts, proposals
  • Writing and maintaining content and providing regular updates to company website (may include social media and blogging)
  • Producing quarterly newsletter and distributing it to email marketing list of company
  • Assisting in writing, tracking and delivery of press releases
  • Providing product positioning materials as well as training for customer service and sales
  • Implementing project management system for documenting and tracking activities
  • Attending trade shows & company sponsored promotions and events (no overnight travel expected)
  • Monitoring online blogs for tracking communications related to the brand of a company
  • Managing lead quality and lead opportunities
  • Developing lead generation plans with targets, measures, and objectives
  • Working with customers in developing case studies, references, and testimonials
  • Executing and analyzing results of advertisement and marketing campaigns

Skills and Specifications:
  • Proficiency with WordPress or other blogging tool required
  • Experience with SFA/CRM systems a major plus
  • Excellent Excel, PowerPoint, Word, and Outlook/MacMail skills
  • Effective project management skills
  • Sound understanding of marketing principles
  • Effective understanding of latest technologies and should identify how to apply them in marketing
  • Excellent copywriting skills and should be able to rework technical content for a wider audience
  • Good team player and should meet or exceed team goals
  • Work collaboratively as a team member
  • Be self-motivated, confident, energetic, and creative
  • Communicate excellently in verbal and in writing with all kinds of people

Education and Qualification:
Bachelor's degree in business, marketing or related field
Degree from an accredited institution

We value diversity. Equal Employment Opportunity Employer. NON SMOKING. Background check required.
Compensation: $25K-$35K DOE (FT) or $12-17/hr (PT); Vacation benefits only (FT only)